Chopard’s partnership with Mille Miglia race extended to California Mille event


Chopard’s partnership with the Italian Mille Miglia race has hit 30 years old. The brand has announced it is the major sponsor of the 28th Annual California Mille race.

Drawing upon the original Italian open road race from Brescia to Rome that ran from 1927 to 1957, the California Mille is a 1,000 mile, four-day excursion through the back roads and time-capsule towns of northern California.

Back in 1988, Karl-Friedrich Scheufele, Chopard Co-President oversaw Chopard become Mille Miglia’s main sponsor.


For Karl-Friedrich Scheufele, the links are entirely natural: “Lovers of fine cars often have a great weakness for precious timepieces and vice versa.  Extreme precision and sporting elegance are important in both these fields.”

As per usual with Chopard and Mille Miglia, a limited edition timepiece has been created. It houses a mechanical self-winding chronograph movement that is chronometer-certified by the COSC.  This model is equipped with a GMT function featuring an adjustable 24-hour hand referring to a scale on the watch bezel.

The Mille Miglia Chrono Classic stainless steel watch features a 42mm diameter face, a rubber strap in Dunlop tire style. This limited edition Mille Miglia Chrono Classic will feature the California Mille 2018 logo on the case back.  The 10-piece series will be available exclusively to participants of the California Mille explains Chopard.


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