E. Gluck Corporation has picked up a global fashion portfolio that includes Juicy Couture, meaning a new line of timepieces will be created for Baselworld.
E. Gluck Corporation is a well-established watch manufacturer, responsible for brands such as Armitron, Anne Klein, Vince Camuto, Nine West, Badgley Mischka and now Juicy Couture.
Juicy Couture watches are distributed by TLKE in the UK.
Manufacture of Juicy Couture’s pre-Basel pieces comes as a result of E. Gluck signing a partnership with Authentic Brands Group (ABG), a portfolio of brands that include Juicy Couture.
“We are thrilled to partner with the iconic Juicy Couture for their upcoming line of watches,” says Bobbie Weichselbaum, Executive Vice President, E. Gluck Corporation.“Together, we will bring the world a watch collection that is the perfect mix of bold glamour and sophistication and we look forward to a long relationship with the brand.”
Hailing from Los Angeles, Juicy Couture is a fashion label with a youthful and playful style for its clothing, handbags, swimwear, fragrance, watches and jewellery.
The new Baselworld-ready pieces are a colourful and sporty addition, coming in black, white, yellow, red and pink. The pieces all come in silicone and boast a sparkly crown placed centrally on the dial.
“We are pleased to partner with E. Gluck on the relaunch of Juicy Couture watches,” said Jarrod Weber, Executive Vice President of Brand at ABG, owner of Juicy Couture. “They have created a well-executed collection that fits with Juicy Couture’s aesthetic. Baselworld is the perfect outlet to showcase the new collection for this relaunch.”