C.W. Sellors sales more than treble in three years to top £28 million


Who said multibrand retail is dying?

Turnover at C.W. Sellors, which represents more than 70 watch brands, has more than trebled since 2019 to top £28 million in the financial year ending April 30.

The retailer’s portfolio ranges from sub-£100 fashion watches up to high end independents such as Czapek, Cyrus and HYT.

In between there are some of the biggest names in watchmaking including IWC, Longines, TAG Heuer, Breitling and Grand Seiko.

Plus it represents around 20 jewellery brands along with its own collections.


C.W. Sellors, launched in 1979, is now run by the second generation of its founding family.

It was little known outside its home county of Derbyshire until recently when it started rapidly expanding its physical and online presence.

Cw sellors turnover

By 2019, the business had expanded steadily to notch sales of £12 million, but growth has accelerated dramatically since then, despite the pandemic, and sales for the latest financial year reached £28.2 million.

Cw sellors operating profit 1

It has been profitable every year back to 2012, the first year full accounts were published at Companies House, with annual operating profit in the £500,000 range up until 2019-20 when it leapt to over £852,000.

In the past two years, operating profit has shot up even faster, to £2.1 million in 2020-21 and £2.4 million in the year to April.

It trades from 11 stores in the Midlands and North of England, plus two websites: cwsellors.co.uk and jurawatches.co.uk.

Click here to find out more about C W Sellors.

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