BREAKING NEWS: Unique & Co plots comeback for Kronaby connected watches


Swedish connected watchmaker Kronaby will be distributed in the UK by Unique & Co just months after it was rescued from administration.

Anima, the parent organization of Kronaby, fell into administration in February this year and was acquired by Festina Lotus SA in March.


Both Festina and Lotus watch brands have been distributed by Unique & Co for several years.

“We are excited that we will be the distributor for Kronaby brand here in the UK. Festina Group will push the brand forward and has great plans for it,” says Daniel Ozel, co-founder of Unique & Co.

The latest Kronaby watches were on show to retail partners at last weekend’s Company of Master Jewellers buying event in Birmingham.

Festina Lotus SA acquired the company Anima AB, its assets and intellectual properties, including the hybrid watch brand Kronaby, developed and designed in Malmö, Sweden.

Although Festina Group will take over much of the administration, logistics, marketing and distribution for Kronaby, the design, research and development activity focusing on application, cloud and analytic development will remain in Malmö.

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