Bovet has opened its first boutique in Saudi Arabia in partnership with Saudi Jawahir Co., a major luxury fashion retailer in the Kingdom that works with the likes of Bulgari, Alexander McQueen, Furla, De Beers and Brunello Cucinelli.
The new 240 square metre (2,600 sq ft) Bovet boutique is located on the ground floor of Olaya Towers across from Centria Mall in Riyadh.
“The collectors in the Kingdom of Saudi Arabia are very dear to us and we are pleased to be working with Saudi Jawahir here,” says Bovet owner Pascal Raffy.
“We have a great partnership, and the boutique is located in the prime location in Riyadh. We are looking forward to continuing our great relationship with collectors in the Kingdom and having a flagship boutique here is so important. We plan to expand our presence in the Kingdom in addition to this boutique. We will be holding many events in Riyadh and the collection the boutique has is second to none.”
“Bovet is a house that has an amazing history in the watchmaking world, and it has a very unique identity, which suits the Saudi collector,” says Mohamed Rahal, jewelry & watch division director at Saudi Jawahir.
“It is traditional, unique, and, at the same time, very modern — it has all three aspects. Collectors know Bovet very well and they respect the House, and especially the younger generation here is truly knowledgeable about timepieces. They deserve to have a brand like Bovet in the Kingdom.”
