French watchmakers Bell & Ross has confirmed it will be supporting next week’s ‘Time for Design’ benefit auction by donating a unique set of watches within a bespoke Aeronautical Instrument ‘Flight Box’.
The ‘Time for Design’ auction takes in London on 28 April, with all proceeds going towards realising the Design Museum’s ambition of creating the world’s leading museum dedicated to contemporary design and architecture in London. The museum hopes to raise £1m through the sale.
Offered exclusively within a lavish collector’s box and containing the six instruments – BR 01 Horizon, Altimeter, Turn Coordinator, Heading Indicator, Airspeed and Climb – the instruments are laid out in T shape for optimum legibility and to make the owner feel as though they own a fragment of an aircraft’s cockpit.
Bell & Ross hope the collection will appeal to both aviation fans and watch collectors alike.
Creative director and co-founder, Bruno Belamich, said: “It is an honour and a pleasure for us to contribute to the opening of the Design Museum’s new home. Through this partnership we want to reaffirm our strong commitment to design. We want to show that watchmaking and design are two worlds intimately linked.”
Anybody wishing to bid on the online auction can do so HERE.
