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Auctioneer also celebrates opening of its new headquarters in New York.
Not since a Rolex Daytona once owned by Paul Newman has a steel sports watch caused so much of a stir ahead of its auction.
Phillips has raised over $80,000 for the Horological Society of New York.
Leading the sale was a superb Cartier Mystery clock known as “Model A” that sold for $562,500.
Using Open.Sea NFT MarketPlace, the highest bidder will receive the high-end NFT watch with an embedded digital certificate using a secure element with a cryptographic public‑private key pair unique to each watch.
Iconic Watches of Hollywood Fresh Finds auction featured four Rolexes and one Omega made famous by Tinseltown's iconic stars.
Chiswick Auctions explained how the auction should build on the success of auctions in Geneva which saw the world record set for the most expensive watch sold to an internet bidder.
Stephen Whittaker, managing director at Fellows, explained how watch auctions are continuing to attract hundreds of new bidders as Covid restrictions drive a rise in popularity and people become accustomed to timed bidding.
A Rolex awarded to a medal-winning sports shooter at a British Olympic event in 1983 has sold for £9,314.80 at Fellows Auctioneers.
A Rolex GMT-Master joins brands Patek Philippe and Omega in the watches on offer as part of half a million pounds worth of seized luxury goods up for sale.