Created in 2019, the BR 05 is a derivative of the BR 03, the model Bell & Ross considers as its iconic line.
Building on that, the new BR 05 Artline adopts a subtle, refined finish and retains its shapes with rounded corners from this more urban family.
According to Bruno Belamich, Creative Director of the Brand, the term Artline is deployed as a term to sum up the concept perfectly.
“When you look at it, you immediately think of the American style of the Stream-Line”, he explains.
Belamich continued: “Several references were running through my head while creating this piece. The first of these concerns air travel.”
The new design with folded metal casing calls on two inspirations.
Firstly, the aero style which was used to transport planes of the 1940s were known for their corrugated aluminium fuselage.
Secondly, is the urban style which calls on aluminium being widely used in architecture. This alloy covers the facades of state-of-the-art buildings. Interior decoration also takes advantage of this material, which adorns avant-garde lighting and furnishings.
An ornate watch, the BR 05 Artline is a unique Bell & Ross model. The display numerals give way to baton indexes, just doubled at 12 o’clock while the dial is adorned with a sunburst ruthenium grey.
Powered by the BR-CAL.321, the case is 40mm in width and 10.5mm in thickness and comes on a satin-finished and polished steel strap with striated links.
The new BR 05 Artline is a limited edition of 250 pieces and is exclusively on sale in Bell & Ross boutiques, retailing at $5,500.
