Beaverbrooks is opening a showroom at Rushden Lakes, a retail park outside Rushden in Northamptonshire.
It will be the 71st Beaverbrooks in the UK, and opens in the company’s centenary year.
TAG Heuer, Tudor and Gucci will be anchor brands for Beaverbrooks at the new store, which is scheduled to open in the summer.
“Rushden Lakes is a destination like no other, offering a first-class shopping and leisure experience in a beautiful natural setting and we’re very excited to be a part of it. Beaverbrooks is celebrating its 100th anniversary this year and so we’re looking forward to opening our 71st store in our centenary year, and are extremely optimistic about its future success,” says Anna Blackburn, managing director at Beaverbrooks.
“We’re well known in our nearby Milton Keynes and Peterborough stores and believe that Rushden Lakes is the perfect location to reach new customers and deliver an exceptional shopping experience. As well as a range of Beaverbrooks diamonds and jewellery the new showroom will feature some of the world’s leading watch and jewellery brands including TAG Heuer, Tudor, Gucci and Michael Kors,” she adds.