Baume & Mercier returns to the Riviera for headline watch of 2021


Baume & Mercier has returned to the Riviera for its headline launch for 2021.

The watch, famous for its 12-sided bezel, was first launched in 1973 as a sporty, steel on steel, every day timekeeper.

It has come in quartz and mechanical forms over the decades and in a range of sizes and styles.


That history has fed into the 2021 collection, which combines avant-garde ‘70s design with today’s fashion for boardroom to beach wearability.

There are 36mm, 42mm and 43mm sizes in the collection, which has options for both men and women and the choice of quartz or automatic movements.

Top of the line is the Riviera Baumatic edition, housing the in-house Baumatic movement launched by Baume & Mercier in 2018. The automatic movement, with a silicon balance spring, has five-day power reserve, a daily precision of -4 s / +6 s, and a magnetic resistance of 1500 Gauss.

The Baumatic Riviera is available with a smoky blue decorated sapphire dial on an integrated steel bracelet, or with a gray dial in combination with a black leather strap.

In the 42mm range there are automatic watches with textured dials that will make some think of mountain tops and others think it looks like a choppy ocean. They have bold applied hour markets with Roman numerals at 6 and 12 o’clock.

Swiss made quartz or automatic movements are available in 36mm models with blue or silver dials.


  1. In a word “Finally”, Riviera was the Hallmark Collection of the Brand, why it took them under Richemont almost 25 years to find their way out of the wilderness, goes mainly to the condition of the Industry and a lack of creative Independent Leadership within the ‘Group-think’. Hampton aside, the Brand has been a series of forgettable non-descript ‘quiet’ Collections since the Millennia. The re-birth of Riviera brings romance, a luxury connotation and the potential for the Brand’s resurgence as some presence in the Classic, Cross-over Category of Dress-Sport, whether by Gender or Size, ones personal choice. The Size Choices are correct 36MM, 42MM and for whatever reason a 43MM, but one has to expect a Chronograph in it’s next generation. Hopefully the opportunity for Dial Color carrying over to Straps, probably here more Crocodile, Alligator then those needed purely for Diver’s and Sport in Rubber, plays better with a Luxury theme below Cartier in their environment. My only, concern is the changing of the Bezel from what was un-adorned, save for Finish, “Satin”, to adding the 4 Rivet’s or Screw-heads, in a Timepiece that at a 100 Meter WR, suggests more then is there, with apologies to AP, Hublot, more recently Chopard and now Bell & Ross as well. That said, this should help B&M greatly in re-establishing a Market positioning.


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