The Ball Watch Company will now offer customers the chance to add a personal photograph to selected Fireman and Engineer models.
Taking inspiration from the traditional pocket watches worn by the railroad employees, the latest campaign allows consumers to add a personal image on the case back using enamel PaintPRINT.
Customers can upload a photograph of their choice through a platform featured on Ball’s online shop.
To make the back shine as bright as the front, Ball uses state-of-the-art enamel paint to apply each personal photograph in fine detail.
A sapphire crystal protects the enamel painted photograph and can withstand a fall from one metre – guaranteeing the photo to last a lifetime.
The enamel paint feature is available on selected Fireman and Engineer models.