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Audemars Piguet struts Paris catwalks with Ralph & Russo

ralph and russo audemars piguet 3

Audemars Piguet’s latest Royal Oak and Royal Oak Concept watches will be modelled at the Paris Fashion Week catwalk of British fashion house Ralph & Russo next week.

The collaboration is part of Audemars Piguet’s wider commitment to work with people and companies that share their strong spirit of independence and dedication to age-old craftsmanship, creativity and reinvention.

François-Henry Bennahmias, CEO of Audemars Piguet, says he has found kindred spirits in Ralph & Russo co-founders Tamara Ralph and Michael Russo.

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“I was struck by Tamara and Michael’s warm welcome when we first met; they represent talent at the highest level mixed with simplicity and authenticity. The fun part was when we actually realised that our watches had already been paired with their exceptional designs many times by clients in real life who didn’t need to wait for this partnership to match our two brands,” he recalls.

A statement from the Ralph & Russo co-founders adds: “We have long been admirers as well as clients of Audemars Piguet and their exceptional watches, and as such, were thrilled by the prospect of a partnership. Beyond our personal affinity for the brand, we felt a strong connection and alignment through our mutual dedication to both uncompromising craftsmanship and the creation of wonderfully unique styles that withstand the test of time. Given we both share the same core values and ethos for our respective brands, we feel this is just the beginning of what we hope will be a longstanding relationship and look forward to officially launching our partnership with Audemars Piguet this fall.”

Catwalks will lack the usual fanfare and celebrity front rows in Paris, but Audemars Piguet will be hoping that photography of the events will be shared across the world.

It will present four 34mm Royal Oak automatics stainless steel or 18ct pink gold (above) and a new Royal Oak Concept Flying Tourbillon in shimmering 18-carat pink or white gold (below).

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Tags : Audemars Piguet
Rob Corder

The author Rob Corder