Watches have been some of the most heavily discounted items in the Amazon festive sale, which started on Christmas day.
The online retailer is offering discounts of up to 75% on its timepieces.
Watch brands included in the Amazon sale are Sekonda, Timex, Rotary, Accurist, Casion, DKNY, Emporio Armani, Police, Seiko, TechnoMarine, TW Steel and Wenger, to name but a few.
The cheapest watch in the sale is a Tikkers boys’ red rubber football-themed watch selling for £6.46, reduced from £14.99. The most expensive is a Raymond Weil men’s automatic watch with diamond set bezel, which is selling for £2,115.15, reduced from £4.895.
Amazon has been running two-hour flash sales called Lightening Sales featuring low-stock and clearance items, which the retailer said have been hugely popular. The e-tailer said that it had its busiest Christmas Day to date with sales up 250% on 2007’s figures.