Adidas’s watch offering has drawn inspiration from the 1980s and 1990s for its latest FW23 collection.
Leaning into the colourful and playful style of fashion during that period, the new Adidas Originals Time for Me campaign pays tribute to the brand’s history.
The Digital Two SST has a retro time and date display, coupled with chronograph functions, while the Retro Pop One has a unique analogue design that centres around minimal geometries.
Meanwhile, the Edition One features an oversized Trefoil logo (which has been synonymous with Adidas Originals since the 1970s) at the centre of the dial.
Timex Group entered into a global licensing agreement for Adidas watches in 2022.
Timex Group designs, manufactures and distributes watches worldwide under the adidas Originals brand.
Prices range from £60 to £130 at Adidas.co.uk.
