Rotary is hoping to build on the success of its iconic Greenwich family of watches with a new look for 2023.
With its impressive skeleton dial, the Greenwich collection has quickly become a mainstay for the Rotary offering and hopes the new additions are no exception.
Capturing the attention towards the beautiful jewels within the Miyota 8N24 movement, the carefully crafted cut-out dial guides the viewer’s eye around the mechanism.
The steel or gold PVD hour markers and minute hands have also been specially designed to provide points of vibrancy and intrigue.
Greenwich boasts a 42mm case, Sapphire glass, open display case back and a crown at 2 o’clock.
As a brand, Rotary has been forever inspired by a commitment to watchmaking excellence since its inception in Switzerland in 1895.
The brand flourished on the continent and its blossoming influence in horology provided a unique opportunity – in the early 20th Century, Rotary moved to London and began infusing its DNA with British culture, which remains an iconic staple in its design ethos today.
Rotary watch families are named after iconic British locations and now, the brand runs operations from the creative district Clerkenwell in London, a nucleus of international innovation.
