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Zeon sows seeds of growth for future watch sales

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A year on from the promotion of Simon Gilham to managing director of Zeon, the manufacturer/distributor says it is now leaner, more focused and prepared for an exciting period of dramatic growth.

The company has invested in a state-of-the-art warehouse solution that slashes the time it takes to turn around orders, while increasing accuracy and transparency for retailers.

New processes have been implemented across the business to improve efficiency and enhance customer service, the company states.

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Brand teams at Zeon have been restructured to reinvigorate the company’s licensed watch business which includes lifestyle brand Barbour, design brand Braun, fashion brand Vivienne Westwood, as well as a strong portfolio of character brands including Disney, Minions and Star Wars.

They are also gearing up to take Zeon-owned brands to a new level. Ingersoll is currently undergoing a major overhaul and the company is looking forward to re-launching the brand at Basel 2016.

In an exclusive briefing with WatchPro, Gilham explained: “We are delving into the brand’s history, its roots, and what it stood for and translating that to work for the future. It’s exhilarating’. There is also a completely new watch brand and related lifestyle accessories being created.”

"Our aim is to focus on global brands with longevity and broad appeal in other lifestyle categories," Gilham continued. "We are working to become more sophisticated, more modern, and backed by a stronger team.”

Tags : braunbusiness newsDaniel MalinsIngersoljames butteryVivienne Westwoodwatch newswatches newswatchprozeon
Rob Corder

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