WOTY 2012: Fashion – Swatch New Gent Lacquered

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WatchPro recently announced its Watches of the Year 2012 – the 10 winning timepieces and 90 highly commended watches that we felt boasted commercial appeal, innovation and had wowed consumers and retailers alike over the past 12 months.

Now we are showcasing a watch a day that made the cut in 2012, continuing with our highly commended timepieces from the Fashion Watch of the Year category, with today focused on a colourful creation from Swatch, a skeletonised timepiece from its New Gent range.

Highly Commended Fashion Watch of the Year – Swatch New Gent Lacquered

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Skeletonised watches are always an eye-catching option, but only Swatch would take time to colour each of the components of its quartz movements to make the skeletonised look so much more vibrant and attractive to a younger audience, hopefully inspiring them to take even more of an interest in the inner workings of a watch.

The beauty of Swatch’s collections is that they are usually limited and so collectible. In this case the visible lacquered components of the yellow, orange, red, green and blue versions have entirely random colour combinations, making each watch unique.

These sizeable 41mm timepieces have caught the eye of shoppers across the UK, launching earlier this year with an impressive 10 different colour choices. An excellent Highly Commended Fashion Watch of the Year.
 

 

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