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Watch brand signs contract with second F1 team

HAAS F1 car

Just days after announcing a 10-year sponsorship deal with the McLaren Honda F1 team, Richard Mille has confirmed a separate agreement with the Haas F1 Team.

The Haas F1 team is set to make its debut in the FIA Formula One World Championship this season, becoming the first American-led Formula One team in 30 years.

The partnership with Haas F1 Team is a strategic one for Richard Mille, as America is a key market for the luxury brand.

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CEO Richard Mille said: “Haas F1 Team is entering the world of F1, building on its years of experience at the top level of NASCAR. We enjoy working with passionate people like Haas who are prepared for new adventures and break the mould of the expected, much in the same way our brand is always extending into new and exciting adventures in watchmaking. It’s also very important for us to continue our support for our partner, Romain Grosjean.“

Haas F1 Team will make its official debut on March 20 in the season-opening Australian Grand Prix in Melbourne with drivers Romain Grosjean and Esteban Gutiérrez.

Grosjean, who will wear the RM 011 on his racing suit throughout the season, has considerable history with Richard Mille, having served as its brand ambassador since 2014.

With a personal passion for timepieces, the Frenchman has helped develop a collection of calibres for Richard Mille, combining titanium and NTPT (North Thin Ply Technology) carbon, which was originally developed for the sails of racing yachts before rapidly spreading to aeronautics and Formula One.

Tags : formula oneHaas F1 TeamMcLaren Hondarichard mille
Andrew Seymour

The author Andrew Seymour

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