Versace opens Shoreditch boutique for Versus line

Fashion watch brand, Versace, has opened a 1,500 sq ft store in London’s trendy Shoreditch district for its Versus diffusion line.

Prominent in the new store will be the Versus Versace Logo and Fire Island collections, which have been the best sellers for the brand this season.

“The strong fashion element of the brand mixed with the affordable price points makes Versus such a strong offering at retail”, said Gavin Crilly-McKean, vice president, EMEA & e-commerce. “The sell-through and re-orders we’ve gotten this year have exceeded our expectations. With the new store openings and brand awareness, we expect to continue to see Versus on the rise with both customers looking for something fashionable and fun each season and retailers looking for the next it fashion brand to stock," he continued.

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The brand has also opened stores in Paris and New York, with the design of all three stores being conceived by Donatella Versace in collaboration with the English architect Carmody & Groarke.

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