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Swatch pitches intelligent Touch at volleyballers

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The latest Swatch Touch Zero One is not described as a smart watch, but is perhaps a baby step closer to the assault on the smart watch market promised by Swatch Group CEO Nik Hayek.

The Touch Zero One has been created especially for volleyball players, and was launched by Mr Hayek at an event to celebrate the company’s sponsorship of the Swatch Beach Volleyball Major Series – FIVB World Tour.

The watch offers a range of functions that will appeal to volleyball players including counters for steps, hits and power claps.

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“Beach volleyball is played all over the world, on beaches and in stadiums filled with huge crowds stomping their feet and clapping their hands as the action kicks up thrills and chills. Swatch and beach volleyball go way back – and now there’s a new Swatch Touch that makes the game even more exciting,” the company says.

Six functions can be accessed with a swipe across the Touch Zero One’s curved and backlit touchscreen.

The phone also shares information with a smartphone via the Touch Zero One app.

Tags : business newsDaniel Malinsjames butterysmart watchsmartwatchswatch groupwatch newswatches newswatchpro
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