Sevenfriday uses NFC in new V-Series to stop fakes

Sevenfriday has become the first watch manufacturer in the world to use an embedded NFC chip to verify its watches’ authenticity.

The Swiss brand, founded by owner Daniel Niederer, announced details of its latest £895 model, the V-Series late last night. A Near Field Communication (NFC) chip is embedded in the caseback allowing retailers and customers to scan the watch using a suitably equipped smartphone and confirm its authenticity via an app which will be available at the end of this month.

Sevenfriday also confirmed the system would now also be rolled out to all of its other watches and would later include a number of after sales and community functions.

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Luxury watchmaker HYT has previously used Wisekey’s Wise Authentic NFC technology in its warranty cards but Sevenfriday are thought to be the first mechanical watch brand to use NFC authentication inside its watches.

The V-Series also includes a new irregular cushion case shape for Sevenfriday as well as introducing its ‘Additioner’ system for displaying the time. The design also capitalises on the trend for strap swapping with its FSC quick-release strap system.

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