Raymond Weil to widen Jasmine UK distribution

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Raymond Weil is planning to push its ladies watch line Jasmine heavily in the UK market in 2012 and will widen its distribution policy to do so.

The watch launched in the UK nine months ago but was limited in distribution due to an exclusivity agreement with Ernest Jones. However, the line will now be made available to the brand’s wider UK retail network.

The Jasmine collection will be a major focus for the brand’s UK distributor Swico this year. Craig Leach of Swico added: "Jasmine is the biggest launch for us this year."

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The Jasmine range of watches is so named as it features an engraved jasmine flower on the dial. There are a variety of finish options for the watch including mother of pearl dials and diamond bezels.

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