Pequignet relaunch attracts new retailers

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Pequignet’s UK relaunch at the end of last year has led to the French manufacture signing up several new retailers.

Beadle & Hill in Carlisle, Cellini or Cambridge and multiple retailers Berry’s and Chisholm Hunter have all become Pequignet stockists since the beginning of 2014.

UK sell through in 2014 has already included some 18k gold pieces from the Pequignet Manufacture Collection, which represent the company’s most exclusive timepieces.

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Pequignet will be using Basel in March to raise awareness of the mechanical range designed and manufactured in-house.

Heavy investment designed to transform Pequignet into a haute horology manufacture led to a difficult financial year in 2012 resulting in the company being sold to two private investors and the appointment of new chairman Laurent Katz.

But the legacy of that investment included modern research, design and manufacturing facilities at Pequignet’s Morteau headquarters near the French border with Switzerland. The laboratory created the company’s first mechanical, in-house movement the Calibre Royale, which now resides inside the watches of its Manufacture Collection.

The introduction of the Manufacture Collection gave Pequignet two distinct lines joining the design-led, Moorea line, and its signature strap links, accounting for the bulk of sales.

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