Swiss watch brand Omega, the official timekeeper of the upcoming Rio Olympics and Paralympic Games, has extended its website with information and videos about its major role in the competition.
With the aim of educating and reaching new consumers, the Planet Omega section of its site now featured a dedicated Olympic Games area, taking visitors through a background of the brand’s role in the Games and timekeeping devices.
With the Games kicking off on August 5, the mini site will work to uphold Omega’s role, while also referencing its historical ties to sporting events and its technological achievements.
Among vintage posters and contemporary videos of sporting stars, the site also includes a closer look at key elements of the games, from how a 100m sprint is timed, to how the ‘last lap’ bells are carefully hewn for each Games.
Facts and figures are also shown across the site, including the number of volunteers, professionals and equipment the company has at each Games.