Jaeger-LeCoultre opens celebratory exhibition of the Reverso at Christie’s in London

Clare Mountbatten, Marchioness of Milford Haven, (L) and Zahra Kassim-Lakha attend Jaeger-LeCoultre & Christie's "Roaring 20's, Reverso 30's" Party at Christie's South Kensington (Photo by Chris J Ratcliffe/Getty Images for Jaeger-LeCoultre)Clare Mountbatten, Marchioness of Milford Haven, (L) and Zahra Kassim-Lakha attend Jaeger-LeCoultre & Christie’s “Roaring 20’s, Reverso 30’s” Party at Christie’s South Kensington (Photo by Chris J Ratcliffe/Getty Images for Jaeger-LeCoultre)

Jaeger-LeCoultre and auction house Christie’s have officially opened an exhibition in London to celebrate the Reverso watch, which was first produced in 1931.

The roaring 1920s and 30s, an era of jazz, art deco, flapper dancing and prohibition, was the theme for the opening party, which took place at Christie’s salesroom in London’s South Kensington.

The exhibition will chart 85 years of the Jaeger-LeCoultre Reverso with a presentation of pieces from throughout its history.

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The event also saw the UK launch of three new men’s dials for the Reverso: a lacquered electric blue dial, a military-influenced dial in green marble, and a dial in tiger’s eye, an amber gemstone.

Visitors to the exhibition can experience the Reverso on their wrists using Jaeger-LeCoultre’s ‘augmented reality’ journey and digital screens, which take people on a journey deep into the archives of the manufacture.

UK brand director, Zahra Kassim-Lakha hosted the party along with Stéphane Belmont, who heads up the heritage department at Jaeger-LeCoultre.

Guests last night included Clare Milford Haven, Tom Warren, Doina Ciobanu, Pietro Boselli, Harry Rowley, Rowan Row, Zak Maouri and Shaune Leane.

attends Jaeger-LeCoultre & Christie's "Roaring 20's, Reverso 30's" Party at Christie's South Kensington on May 31, 2017 in London, England.

attends Jaeger-LeCoultre & Christie's "Roaring 20's, Reverso 30's" Party at Christie's South Kensington on May 31, 2017 in London, England.

attends Jaeger-LeCoultre & Christie's "Roaring 20's, Reverso 30's" Party at Christie's South Kensington on May 31, 2017 in London, England.

LONDON, ENGLAND - MAY 31: Lydia Pili attends Jaeger-LeCoultre & Christie's "Roaring 20's, Reverso 30's" Party at Christie's South Kensington on May 31, 2017 in London, England. (Photo by Chris J Ratcliffe/Getty Images for Jaeger-LeCoultre) *** Local Caption *** Lydia Pili

Lydia Pili attends Jaeger-LeCoultre & Christie’s “Roaring 20’s, Reverso 30’s” Party at Christie’s South Kensington (Photo by Chris J Ratcliffe/Getty Images for Jaeger-LeCoultre) 

 

LONDON, ENGLAND - MAY 31: (L-R) Pietro Boselli, Harry Rowley, Zaki Maoui and Doina Ciobanu attend Jaeger-LeCoultre & Christie's "Roaring 20's, Reverso 30's" Party at Christie's South Kensington on May 31, 2017 in London, England. (Photo by Chris J Ratcliffe/Getty Images for Jaeger-LeCoultre) *** Local Caption *** Pietro Boselli; Harry Rowley; Zaki Maoui; Doina Ciobanu

(L-R) Pietro Boselli, Harry Rowley, Zaki Maoui and Doina Ciobanu.

 

LONDON, ENGLAND - MAY 31: Amanda Hawila (L) and Tom Warren attend Jaeger-LeCoultre & Christie's "Roaring 20's, Reverso 30's" Party at Christie's South Kensington on May 31, 2017 in London, England. (Photo by Chris J Ratcliffe/Getty Images for Jaeger-LeCoultre) *** Local Caption *** Amanda Hawila; Tom Warren

Amanda Hawila and Tom Warren.

 

LONDON, ENGLAND - MAY 31: Shaun Leane (L) and guests attend Jaeger-LeCoultre & Christie's "Roaring 20's, Reverso 30's" Party at Christie's South Kensington on May 31, 2017 in London, England. (Photo by Chris J Ratcliffe/Getty Images for Jaeger-LeCoultre) *** Local Caption *** Shaun Leane

Shaun Leane and guests attend Jaeger-LeCoultre & Christie’s “Roaring 20’s, Reverso 30’s” Party.

 

LONDON, ENGLAND - MAY 31: Rowan Row (L) attends Jaeger-LeCoultre & Christie's "Roaring 20's, Reverso 30's" Party at Christie's South Kensington on May 31, 2017 in London, England. (Photo by Chris J Ratcliffe/Getty Images for Jaeger-LeCoultre) *** Local Caption *** Rowan Row

Rowan Row admires the Jaeger-LeCoultre watchmaking presentation.

 

attends Jaeger-LeCoultre & Christie's "Roaring 20's, Reverso 30's" Party at Christie's South Kensington on May 31, 2017 in London, England.

LONDON, ENGLAND - MAY 31: (L-R) Pietro Boselli, Harry Rowley, Zaki Maoui and Doina Ciobanu attend Jaeger-LeCoultre & Christie's "Roaring 20's, Reverso 30's" Party at Christie's South Kensington on May 31, 2017 in London, England. (Photo by Chris J Ratcliffe/Getty Images for Jaeger-LeCoultre) *** Local Caption *** Pietro Boselli; Harry Rowley; Zaki Maoui; Doina Ciobanu

Pietro Boselli, Harry Rowley, Zaki Maoui and Doina Ciobanu.

 

LONDON, ENGLAND - MAY 31: Pietro Boselli attends Jaeger-LeCoultre & Christie's "Roaring 20's, Reverso 30's" Party at Christie's South Kensington on May 31, 2017 in London, England. (Photo by Chris J Ratcliffe/Getty Images for Jaeger-LeCoultre) *** Local Caption *** Pietro Boselli

Pietro Boselli.

 

LONDON, ENGLAND - MAY 31: Doina Ciobanu attends Jaeger-LeCoultre & Christie's "Roaring 20's, Reverso 30's" Party at Christie's South Kensington on May 31, 2017 in London, England. (Photo by Chris J Ratcliffe/Getty Images for Jaeger-LeCoultre) *** Local Caption *** Doina Ciobanu

Doina Ciobanu.

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