Jaeger-LeCoultre and auction house Christie’s have officially opened an exhibition in London to celebrate the Reverso watch, which was first produced in 1931.
The roaring 1920s and 30s, an era of jazz, art deco, flapper dancing and prohibition, was the theme for the opening party, which took place at Christie’s salesroom in London’s South Kensington.
The exhibition will chart 85 years of the Jaeger-LeCoultre Reverso with a presentation of pieces from throughout its history.
The event also saw the UK launch of three new men’s dials for the Reverso: a lacquered electric blue dial, a military-influenced dial in green marble, and a dial in tiger’s eye, an amber gemstone.
Visitors to the exhibition can experience the Reverso on their wrists using Jaeger-LeCoultre’s ‘augmented reality’ journey and digital screens, which take people on a journey deep into the archives of the manufacture.
UK brand director, Zahra Kassim-Lakha hosted the party along with Stéphane Belmont, who heads up the heritage department at Jaeger-LeCoultre.
Guests last night included Clare Milford Haven, Tom Warren, Doina Ciobanu, Pietro Boselli, Harry Rowley, Rowan Row, Zak Maouri and Shaune Leane.