Hublot launched its first boutique in Latin America with a model dedicated to legendary Brazilian footballer Pelé.
The Rio de Janeiro store was unveiled yesterday in partnership with the Zilberman family of the renowned SARA jewellery retailer that has existed since the arrival of Hublot’s Chairman Jean Claude Biver, and CEO Richard Guadalupe in 2004.
Pelé himself was on hand to cut the ribbon and officially open the 35m² store in Rio’s Fashion Mall with Hublot CEO Ricardo Guadalupe, fellow Brazilian Hublot ambassador Guga Kuerten and the owners of SARA, Laja and David Zilberman.
A boutique in Rio, known as the Cidade Maravilhosa or marvellous city, was seen as a natural choice as the 2014 Brazilian FIFA World Cup will use Hublot as its official timekeeper.
The Pelé watch is a Classic Fusion Aero Chronograph limited to 500 pieces with a 45 mm polished and satin-finished ceramic case and an automatic mechanical Aero Hublot chronograph movement. The sapphire dial has faceted and polished indices and transfers in silver powder and yellow. Pelé’s signature is found on the watch’s caseback.