Holler sponsors Newcastle Eagles basketball team

DMJ-Eagles-basketball.jpg

UK watch and jewellery distributor DMJ has announced its sponsorship of top UK basketball team the Newcastle Eagles, in a partnership with its Holler watch brand.

The lifestyle-inspired fashion watch brand, which references old soul and R&B album covers on its dials and collection names, will sponsor the Eagles – a team local to its headquarters in County Durham.

The Eagles are the most successful team in the British Basketball league, and winning the BBL championship for nearly five years consecutively.

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The Eagles team is made up of a British and American players, reflecting the mix of inspirations in Holler’s design, of British and American soul and R&B legends.

Another key link between the brand and club is the eagle’s wings on the clubs crest and the Holler wings from the Holler motif.

The brand has already put up a sign at the Eagles home court, and says that visitors can "expect to see much more of Holler" in the future.
 

 

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