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Hadoro brings precious-plated Apple Watches to UK

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The Apple Watch Edition might officially go on sale today through the first external retail partner the tech giant has worked with, but another brand is offering UK retailers the opportunity to sell luxury Apple Watches.

While London Jewelers, in New York State, begins selling the 18ct Apple Watch Edition today, Hadoro’s own take on the Apple Watch is also available to retailers, with both Harrods and The Watch Gallery having just placed their first order.

Hadoro Apple Watches are versions of the Apple Watch, with five-micron plating in gold, rose gold and platinum. The company, which has previously offered gold-plated iPhones and exotic leather iPhone cases, also produces a range of alligator leather straps for the Apple Watch in an array of colours.

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Domenico Surace, Hadoro’s founder, said: “We wanted to provide forward-thinking watch and jewellery Retailers with the opportunity to sell the Apple Watch that is made to a real jewellery standard, and their customers the opportunity to wear a technology product that looks like a piece of jewellery.

“We only use genuine Apple components and all the production is in France. The stainless steel Apple Watch cases are five microns plated, produced in our atelier in Paris. They’re plated in the same workshops that make the finest luxury pen components. Our watch straps are also made in the same atelier that produces luxury leather goods for major brands.”

Surace also points out that Hadoro’s product fills the gap in price between the stainless steel Apple Watch, which retails in the UK for between £479 and £949, and solid 18ct gold Apple Watch Edition, selling between £8,000 and £13,500.

The Hadoro Apple Watch, which is represented in the UK by Broad Brand Agencies, will be available in Harrods from next month with prices starting at £3,000 with a one-year international warranty.

Tags : aftermarket modificationapple watchbroad brand agenciesDomenico Suracegold platedhadoroharrodsian broadthe watch gallery
James Buttery

The author James Buttery

Editor of WatchPro, the WatchPro Hot 100 and The Luxury Report.

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