Citizen adds rugby fans to sport-mad target market

Citizen is using its two-year partnership with the Premiership Rugby League to promote the launch of its Shadowhawk watch collection.

From this month, the brand is using LED perimeter boards, stadium clocks and match-day programs at rugby stadiums across the country to highlight the new timepieces.

Nearly 2.5 million fans attend top-flight club rugby across the entire season and six million fans in the UK actively engage with Premiership Rugby through attendance, match day program advertising, TV and online coverage.

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The Shadowhawk which is described by Citizen as a ‘purposeful every day watch,’ features a bold black dial with gold accents and two-tone steel bracelet.

It has a 1/5 second chronograph, measuring up to 60 minutes and 12/24 hour time, all framed under anti-reflective crystal and powered by Citizen’s unique Eco-Drive technology. It retails for £329.

Rugby fans will be able to win a Shadowhawk watch by voting for the best try of the week in ITV Sport’s weekly highlights show.

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