Burberry to push into luxury watch market

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Burberry is preparing to launch a new line of luxury watches in October.

The new collection signifies a push into the luxury end of the watch market for the brand.

Burberry are keeping the collection under wraps until October 3, but WatchPro was invited to a sneak preview of the line of watches although we are unable to reveal further details until the embargo is lifted in October.

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The collection will be supported by a strong marketing campaign that will focus on presenting the range as "typical of the brand’s British heritage and history of innovation".

Fossil, which distributes the brand in the UK, has said that it is still in discussions with retailers to determine a distribution strategy for the upmarket line for its launch in October.

 

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