Bremont hoists Americas Cup timepieces up the mast

Bremont has followed up its announcement last month of a partnership with the America’s Cup Event Authority and Oracle Team USA with the unveiling of a special edition series of timepieces to celebrate its involvement.

This year is the first time a British watch company has ever been the official timekeeper of the world’s most challenging, prestigious and richest sailing race.

This year is the 35th America’s Cup since it was first raced in 1851.

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“Bremont is incredibly proud to be involved in such a historical event, not least of all to be the only watch company allowed to build a watch associated with the 35th America’s Cup and Oracle Team USA. The America’s Cup is possibly the only team extreme sport out there; these boats are built using pioneering technology which makes the race more exhilarating to watch with each Cup. We’re excited to see these new watches be put through their paces on the water, they will certainly be tested beyond endurance,” said Bremont co-founder Giles English.

Oracle Team USA skipper Jimmy Spithill said that his racing team and Bremont had a shared vision for the partnership. “They understand a lot of our componentry, what makes a boat go fast, and all the aviation similarities like lift and drag. So they’ll be thinking how can we help these guys, as if they were helping a pilot, what can we do to help him make better decisions and have an edge over the others. Thanks to their background and their interests, I really see it being a strong relationship,” he said.

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