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Anne Klein watches expand in House of Fraser

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Fashion watch brand Anne Klein has grown its presence in House of Fraser by rolling out into three more stores last month.

After launching in eight House of Fraser locations in June, its instant success in the summer has led to the retail giant offering the brand space in the coveted Westfield and Oxford Street stores.

Tlke, the UK distributor of Anne Klein, was quick to attribute a lot of the success to the performance of the retailer’s staff. The distributor’s owner, Teresa Timberlake, said: “When the store staff love the product, the sell to customers is natural and true. We often have store staff placing orders for their friends and family because watches in store sell so fast, which is, of course, fantastic news.”

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Not content with the brand’s ongoing achievements here in the UK, Timberlake has now set her sights on European expansion. “Anne Klein is an instantly recognisable global brand, with over 300 doors in the UK, 2,600 doors in the US and countless more in China, Russia, and South America," she said. "We have had really positive meetings with stores in Germany, France and Spain where the buyers are looking to launch in-store for Spring 2016, so things are very busy at the moment for us, but all very exciting for the brand.”

Anne Klein watches range in price from £55-£150 RRP, made from materials including genuine diamonds, mother of pearl dials, genuine leather straps and Swarovski elements.

Tags : Anne Klein opened up in three new House of Fraser stores last month after a successful summer launch with the retailer
Daniel Malins

The author Daniel Malins

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