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Zenith to auction unique platinum El Primero to end 50th anniversary celebrations

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Zenith is ending its year-long celebration of the El Primero’s 50th Anniversary by unveiling a unique platinum version of the product to be auctioned.

The watch will be auctioned during the Geneva Watch Auction X on November 9 & 10, 2019 at Hôtel La Réserve in partnership with Phillips in Association with Bacs & Russo.

The one-off creation celebrates the invention 50 years ago of the Zenith El Primero, the first ever automatic chronograph, with a surprising take on the iconic reference A386.

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For the first time for an El Primero, the watch is made in PT 950 platinum, while in another first, the unique and precious dial is crafted from lapis lazuli, a vividly blue stone with flecks of gold.

The strap is made from calfskin for elegant simplicity, while the watch comes with a special 50-year international warranty.

According to Zenith, the final result is a visually captivating timepiece that is sure to please connoisseurs, enthusiasts and collectors.

Zenith CEO Julien Tornare said: “This will be the first and sole El Primero A386 in platinum and it is only fitting as we commemorate and celebrate a true breakthrough in the quest for precision in time measurement.”

Aurel Bacs, Senior Consultant of Bacs & Russo, added: “It was pure joy to work with the specialists at Phillips and the team at Zenith to explore the possibilities for realising a unique vision, creative and contemporary, that pushes the boundaries while respecting tradition.

“The result is quite becoming of the importance of the El Primero as a milestone in horology.”

The platinum El Primero will be unveiled on the eve of the auction, at a special event on November 8 at La Rèserve in Geneva, to crown the El Primero 50th Anniversary World Tour which travelled across 5 continents throughout 2019 in celebration of the first automatic chronograph in watchmaking history introduced in 1969.

Tags : bacs and russoel primeroPhillipszenith
Patrick Cremona

The author Patrick Cremona

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