Zenith is tapping into the increasingly influential millennial (or younger) super collector market with a box set of eight Defy 21 watches in a rainbow of colours.
The box set is an extension of Zenith’s experimentation with eye-popping colour, which was first seen with the Defy 21 Ultraviolet in 2020.
It is that design code that has been used for the eight watches that come together in Defy 21 Ultra Colour collection of eight watches in an acrylic presentation case that changes color under different light conditions.
All eight of the Ultra Color pieces are made from a matte finished lightweight titanium.
They have open dials that offer glimpses into the inner working of the El Primero 21 movement, which have elements treated with vibrant colours.
Only eight of the box sets are being sold, priced at CHF 118,000.
