Omega is a genius at keeping its association with space exploration alive and today reveals another example with global superstar singer Nick Jonas slipping into a Speedmaster Moonwatch for his latest music video for Spaceman.
The song is described as a cosmic pop odyssey of space exploration by the Grammy- and Golden Globe-nominated artist.
Mr Jonas — one half of Jonas Brothers —  wears a white gold Speedmaster chronograph, a 42mm model inspired by the 4th generation Moonwatch worn on the moon.
Produce placement is generally subtle, but Omega gets its money shot at the 2 minute 19 second mark with an elegant close-up of the Speedmaster.
The video was viewed 140,000 times on Youtube in its first 10 hours.
