For a category that is all about being ahead of the curve, Bulova has taken this more literally than most in 2016.
After years of research and development, the brand blew everyone away at this year’s Baselworld exhibition by unveiling its new Curv watch, which contains the world’s first curved chronograph movement.
The reasoning behind the innovation is entirely practical as opposed to simply headline-grabbing; the curved movement allows the watch to gently shape around the arch of the wearer’s wrist with truly stunning results.
Put simply, it’s the most comfortable watch we have ever worn.
It truly is a marvel of technical engineering with its sleek design and slim case.
The full Curv collection offers different dress and sport styles, allowing for a range of individual preferences and tastes.
Although it’s easy to fall into the trap of making hyperbolic and vacuous statements about anything that’s new and different, with the Curv the fuss is entirely justified.
We see this as anything but a fad and it’s surely just a matter of time before others jump on the bandwagon.