Unboxing videos on Youtube are big business.

At least, that is what you would think looking at the — literally — millions of amateur and professionally produced clips on the platform.

Over the past year, Google search interest for “how to open a YouTube channel and earn money” has surged by 500%, according to Google Trends.

Unboxing videos are gaining popularity as it’s relatively simple content to create while having the potential to garner millions of views.

But is there any money in the creation of these videos, or are the vloggers doing it for the fun, the fame or just the freebies?

Watch brands, retailers and influencers create them more for marketing than for money, but time is money and time wasted is money down the drain.

Experts at Top-x.nl wanted to find out how the unboxing market is working, and used Influencer Marketing Hub’s YouTube Money Calculator to discover which type of videos could make the most money on YouTube, as well as uncovering the hottest fashion items unboxed on the platform by analysing the number of views.

The results suggest that, while there are some videos that go viral and attract millions of views, even those make very little money for their creators.

Unboxing luxury watches from the likes of Rolex, which features in a luxury bundle unboxing video at number three in the top five most popular videos, might garner 2.3 million views, but its creator earned only £3,253 from Youtube.