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WATCH FACES: A. Lange & Söhne at Concours of Elegance

German watchmaker demonstrates the perfect adjacency between vintage cars and luxury watches.

A. Lange & Söhne was at last weekend’s Concours of Elegance at Hampton Court Palace demonstrating the strong cross-category love affair that classic car owners have with prestige timepieces.

“Our partnership with the Concours of Elegance offers the perfect setting for us to present our watches in a prestigious environment,” says Lange CEO Wilhelm Schmid.

“Just like the historic automobiles, our timepieces impress with their technical complexity, ground-breaking designs and mechanical elegance,” he adds.

As well as presenting its latest watch collections, Lange gave visitors to the event a chance to look over the shoulder of an engraver and a watchmaker to see how a mechanical engine is brought to life inside the brand’s timepieces.

Watch faces at A. Lange & Söhne’s Courcours of Elegance appearance

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