Ladies’ fashion watch brand Seksy will make its biggest ever advertising push ahead of Christmas.
The brand, which is part of the Sekonda stable owned by Time Products, has revealed three adverts that will run across television and digital media slots.
Seksy is promoting its Seksy Rocks collection, which use Swarovski crystals.
The collection is being launched with the brand’s biggest advertising spend to date, which the company expects with ensure strong sell-through for Seksy retailers.
“We are delighted to partner with such a prestigious and instantly recognisable brand as Swarovski; together we have created something truly unique, and I am sure this will be remembered as one of Seksy’s most iconic collections,” says Helen Carnall, commercial manager at Seksy.
Accurist, also owned by Time Products, has a four week print advertising campaign booked into The Sun, Daily Mail and London Evening Standard.