Urban Jürgensen is moving to new premises in Bienne. The new headquarters, which was built in the late 1920s and retains much of its historic hand-crafted detail, is said by the watchmaker to be the perfect home for a brand that is defined by the word authenticity.
The four storey former mansion offers approximately 600 square metres of floor space. It features oak inlaid floors, stucco ceilings and craft work paneling.
In tribute to the firm’s Swiss/Danish heritage, the decor will incorporate a combination of elements from both countries such as USM Haller and Erik Jørgensen furniture and Louis Poulsen lamps.
“While the previous headquarters were also housed in a villa in Biel/Bienne, but as a separate, purpose-built atelier annex, it was entirely unsuited the growth that Urban Jürgensen is currently experiencing.
“Our new home will provide not only our much cherished atelier, but also the additional space we need to accommodate production of our products – all made with a level of handcrafted detail found nowhere else in a single watch today,” says CEO Søren Petersen.