Alliance is the second time the firms have partnered together on an exclusive watch opportunity.
Parmigiani Fleurier becomes the 22nd luxury watch brand to work with the Richemont-owned ecommerce player.
mr porter
Agreement will see Net-a-Porter and Mr Porter portfolios promoted via Alibaba's multiple mobile and web-based platforms.
121 watches of the New York sale will be sorted into style categories, including the basics of a man’s wardrobe such as business, evening, and casual wear, plus events in a man’s life, such as what to wear to the races or tennis.
Production run of 25 watches, based on Zenith's Heritage 146, can pre-ordered from today.
British businesses collaborate on an RAF Blue version of Bremont's ALT1-ZT pilot watch.
Going live on September 5, the website will host a curated selection of 18 timepieces from across the product families.
Cartier will sell direct via Net-a-Porter and Mr Porter from this week.
In 2013, when Mr Porter placed a selection of Bremont watches on its men’s fashion ecommerce site, few people paid
The saga of Richemont’s acquisition of Yoox Net-A-Porter has been so protracted and complex that, rather like Brexit, people have