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Singer Reimagined perks up with Flyback Barista watch

Singer Reimagined has come up with a coffee-inspired version of its Flyback Chronograph, designed in collaboration with Italian retailer Orologeria Concato in Verona.

Marco Borraccino, co-founder and creative director of Singer Reimagined is both an Italian and a coffee aficionado.

His love of espresso led him to create the Flyback Barista watch, with a track inside the hours and minutes on the dial featuring different coffee styles: ristretto, espresso, lungo and americano.

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“The Singer Flytrack Barista represents the meeting point of two universes: the art of watchmaking and the art of espresso,” he says.

The colours of the 43mm steel watch also ooze espresso in with the dark brown of the coffee and the golden hue of the foam.

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It is powered by a hand wound Singer Reimagined 6361 movement with 60 hour power reserve, which can be seen through a crystal case back.

Only 30 are being made, priced at CHF 25,500 plus tax.

Singer flytrack barista back

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