Shore Projects to launch first pop-up at Westfield


British seaside-inspired watch brand Shore Projects is launching its first pop-up shop at Westfield White City in London this weekend.

A limited edition gift box promotion has also been created to mark the pop-up shop, which runs until January 31.

Customers who buy a Shore Projects watch and an additional strap at the pop-up will receive a branded tote bag and the gift box, containing two extra straps, for free. Shore Projects prices start at £135.


The brand’s range of just four minimalist water-resistant designs are supported by a clever range of quick-release leather and fabric straps that can easily be changed depending on the occasion.

Jono Holt, founding partner, said: “We are very excited to open our first stand alone pop-up shop at Westfield, White City, London early November and going into the busiest trading time of the year. We’ve seen a phenomenal growth with the brand since our launch in April this year and felt Westfield was the right partner to create the brand’s first retail experience with.

“The Shore Projects pop-up shop will very much be an extension of the brand, a wood beach theme throughout, and give it that seaside feel that will appeal to our core demographic of 18-30 year olds. We will also offer an e-tail experience with a click-and-buy iPad set-up in addition to the ability to purchase at the shop. This will also offer a way for our consumers to interact with the brand through our strong and growing social media channels.”


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