Jamaican-born Shelly-Ann Fraser-Pryce, one of the greatest female sprinters of all time, has become the latest brand ambassador for Richard Mille.
Dubbed the pocket rocket, the 36-year-old is aiming to build on her world-leading haul of medals at next year’s Paris Olympics, where she will be wearing an RM 07-04 Automatic Sport on her wrist.
“It’s about pushing barriers,” she says.
“People have always told me what I could or couldn’t do, I wanted to be part of a brand that knows about timing and where age doesn’t limit your progress. At the end of the day, we have the same vision as it pertains to our legacy. What we want to achieve is timeless,” she adds.
Signing up a brand ambassador in the twilight of her career is unusual, but Amanda Mille, brand and partnerships director at Richard Mille, believes Ms Fraser-Pryce is far more than a sprinter, stating: “She is a strong woman who combines sprinting with being a mother. As if that wasn’t already enough, she finds the energy for her charity work and this all-round commitment totally reflects our values.”
Whether or not Ms Fraser-Pryce can roll back the years in Paris, she is promising to be noticed in her RM 07-04 Automatic Sport. “It’s a partnership. When I step on the line it’s about me bringing out the part of me which can best show this unique watch off to the world,” she hints.
