Fossil Group has signed Shawn Mendes to be the face of Emporio Armani watches for another season.
Emporio Armani watches are designed, manufactured and distributed under license by Fossil Group.
Canadian singer and songwriter Mr Mendes has been the face of the Emporio Armani Connected touchscreen smartwatch line since 2017 and extended the partnership to represent all Emporio Armani watches last year.
The latest deal will see Mr Mendes as the brand ambassador for the spring/summer 2019 season, and appears in a new advertising campaign shot in London by photographer Billy Kid.
“The images, in soft black-and-white, capture intense close-ups and document fragments of everyday life, conveying Mendes’s candour and spontaneity,” the company says.
In the photos, the singer wears timepieces from the Emporio Armani watch and Emporio Armani Connected smartwatch lines including the latest aluminium model.
