After the trying 16 months we have all lived through, we could be forgiven for dreaming of a sun-downer on Copacabana Beach, and what would be better than the national cocktail of Brazil, the refreshing and dangerously moreish Caipi?
Designers at independent watchmaker SevenFriday have obviously been allowing their minds to wander because they have created a timepiece entirely modeled on the look and taste of a delicious Caipi.
“The P1C/04 Caipi is refreshingly exotic, seeking its inspiration from a delicious yet lethal concoction of South American origin,” the company says.
Caipi must be served over loads of ice, which is depicted in the white ceramic used for the ring, bezel and crown.
Crystalline cachaça spirit is represented by an opaline white outer dial first, then by a silvery white inner dial and finally more Opaline white on the base dial.
And essential lime is found in all its greenness on three indexes, the hour and minute hands, all of which glow green in the dark.
The 47mm rounded square watch houses a Miyota 82S7 automatic movement.
It is on sale in time for summer priced at $1,550.
$1550 for a watch containing a Miyota 82XX series movement? As my mother used to say, “Fools and their money are easily parted…” Nothing against the 82XX series – they’re inexpensive, tough, and reliable, but not appropriate when the customer is being charged $1550. The brand is pulling the wool over their customers’ eyes, and cashing in on their ignorance. Not a good practice in my view.