Serena Williams’ tennis coach becomes Friend of the Brand for Zenith


Tennis coach Patrick Mouratoglou is credited with breathing new life into the career of Serena Williams after 2012, guiding her to become the world’s top ranked tennis player and helping her land two Olympic gold medals and 10 Grand Slam titles.

The association made his academy in the South of France one of the most respected in the world.


LVMH watch brand Zenith is looking for new stars to work with, and the success of the partnership between Mr Mouratoglou and Ms Williams caught the eye of chief executive Julien Tornare, who signed him up as a ‘Friend of the brand’.

“I had the pleasure of meeting Patrick for the first time at Wimbeldon last year and we immediately hit it off. I was captivated by his story and his charisma and determination, which is truly the perfect analogy of what what it means to reach your star against all odds. His passion and energy fit seamlessly with the entrepreneurial spirit of Zenith,” Mr Tornare recalls.

Besides coaching, Mr Mouratoglou is an entrepreneur and motivational speaker around the world.

“Never one to back down from achieving his vision – no matter how impossible it may appear – the famed coach’s rise to stardom is an unlikely trajectory that exemplifies the Zenith ethos of “time to reach your star”, where conventions are meant to be defied and expectations exceeded,” Zenith says.

“As a watch lover, I am truly proud to become a Friend of the Brand  for Zenith, whose run of excellence stretches as far back to 1865. ‘Time to reach your star’, the brand’s philosophy, echoes with my own story:  that of failing on my original plan and using that experience to shape my future and reach my goal — my ‘star’ — in the end, whenever the end. I am looking forward to wearing Zenith’s high-detail watches while my heart continues to skip a beat aiming for tennis’s biggest titles,” Mr Mouratoglou says.

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