The Schofield Watch Company has unveiled a new website that has been designed to be more interactive and compatible with mobile digital devices.
This new website, schofieldwatchcompany.com, has been built using the Twitter Bootstrap framework, which is a front-end toolkit used for developing web applications.
Device and touch friendly, the website uses retina-ready graphics and has an updated shopping cart featuring wish lists and account management.
A statement from the British watch brand said: "We have taken all that was good from our previous site and created additional functionality and a more interactive approach to exploring Schofield."
The website will allow visitors to see the first full images of the Blacklamp Carbon watch, which will be revealed later this week at consumer watch show SalonQP.
A new straps page displays each strap fitted to all the watches to allow users to get an idea of how they will look as a combination.
Additionally, the website showcases artistic collaborations with English artists and the company’s environmental social responsibility programme, called Tide Time.