Swiss Aviator watches land in WatchShop.com


Britain’s biggest online watch retailer, WatchShop.com, has added Aviator watches to its portfolio. 

Aviator, a brand born in Russia that makes its watches in Switzerland, designs its timepieces to appeal to aviation enthusiasts.


The company unveiled two new models this year, the MiG-29 and Airacobra, which will sit alongside existing collections on WatchShop.com.

“Aviator watches evoke a by-gone era of aviation. Their classical collections draw on the rich tradition of craftsmanship and heritage, applied and associated with the aeronautical industry. Today Aviator watches are designed and manufactured in Switzerland, where the brand employs industry professionals to be at the forefront of the development process. This ensures that their timepieces lead the way in functionality, design and reliability,” the company says.

The MiG-29 watch is based on the Mikoyan Mig-29 Russian twin-engine fighter jet, which became famous during the 1970s. The watch was designed in line with the original clock which featured inside the MIG-29 cockpit. Just like the fighter, the watch features multiple functions such as chronograph and aeronautical slide rule and the original skyline blue colour. It sells for £445-£495.

The Airacobra P42 and P45 Chrono take inspiration from the World War II Aircobra fighter jet. Its dial has a simple classic cockpit-style design with high contrast numerals and hands and an oversized calendar window at 3 o’clock. WatchShop.com is offering it for £245-295.

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