Rotary is set to boost its travel retail presence with five new UK airside retail locations at the end of this month.
The fourth generation family-run watch brand, which is this year celebrating its 120th anniversary, will now be available at World Duty Free at London Heathrow Terminal 1 & 4, Manchester Terminal 1, Birmingham main and London Stanstead.
Rotary, which was founded in 1895, already enjoys success within the international travel retail sector, which has helped to grow the business significantly in recent years.
A core collection of 35 ladies and gents watches, tailored for the discerning traveler, will be available at the locations in bespoke Rotary displays.
Rotary is present in over 50 countries worldwide and was awarded Britain’s most coveted commercial prize, the Queen’s Award for International Trade 2014.